Greenwoods Website User Privacy Policy

At Greenwoods Dental & Surgical Centres (GWD), your privacy is our top priority. We are committed to protecting the confidentiality of your personal information and personal health information (PHI) in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Personal Health Information Act of Manitoba (PHIA), and other applicable regulations and best practices. This Greenwoods Website User Privacy Policy (the “Policy’) provides important notice regarding the automatic collection of information from visitors to our website.

  1. Consent

By visiting our website (https://greenwoodsdental.com) or any of GWD’s Clinic websites, and indicating acceptance of the terms of this Policy, you are consenting, without limitation or qualification, to the collection, use, and disclosure of your personal information in accordance with this Policy. If you do not consent to the terms of this Policy, please do not access our websites, provide any personal information, or accept the terms of this Policy when requested.

 

We regularly make changes to our Policy. Your continued access of our website following the posting of changes to this Policy means that you accept and agree to be bound by such changes. Please check this page periodically for any revisions.

  1. Information We Collect and How We Use It

 

  • Automatic Collection

 

GWD may automatically receive certain information when you interact with any of our websites or the live chat.

 

This includes information such as the following:

 

  • IP address, operating system, device type and information supplied by your browser
  • Pages visited, time spent on each page, and navigation paths
  • Referring URLs or search terms
  • Dates and times of your visit to our website(s)

 

The noted information is generally collected in aggregate, and we do not track or attempt to identify individual site visitors or combine information logs with other information. However, IP addresses can be linked to individuals in certain circumstances. If this is a concern to you, speak to your internet service provider or consider the use of a tool, such as a virtual private network, that will conceal your IP address. 

 

When you use our live chat, we may collect the information you choose to share (such as name, contact details and messages) to respond to your inquiry and provide information relating to your dental services. We do not use the data for tracking or advertising purposes. By continuing, you consent to thus use of your information in accordance with Greenwood’s Dental and Surgical Centres Privacy Policy.

 

We use Cloudflare as our content delivery network (CDN) and security provider to support website security and performance. When you visit our site, Cloudflare may collect certain information as part of providing these services.

 

Information collected by Cloudflare includes the following:

 

  • IP addresses
  • System configuration information
  • Performance metrics and analytics data
  • Security-related data to protect against threats

 

  • Cookies

 

Most websites, including ours, make use of small text files called “cookies”. These files are downloaded onto your device via your web browser and are used for different purposes, including the following:

 

  • Performance cookies provide statistical information regarding website visitors and how they interact with a website
  • Tracking cookies are used to follow website visitors as they interact with multiple websites across the internet, generally for the purpose of serving the visitors with targeted advertisements
  • Functionality cookies allow us to remember your preferences and information you have already submitted to us, such as when you complete a webform or referral form online
  • Necessary cookies are required for basic website operations

 

We send a “session cookie” to your device when you visit our website(s). This type of cookie helps us to recognize you if you visit multiple pages on our website(s) during the same session. We also use cookies for other purposes such as to display your email address on our sign-in form, so that you do not need to re-type the email address each time you visit the site(s).

 

We encode our cookies so that only we can interpret the information stored in them. You can change your website browser settings to modify cookie preferences on your device. Please note that by disabling cookies, some functions of our website may not work correctly. We may also collect information about your device to mitigate risk and for fraud protection purposes.

 

Our practice and our service-providers also use cookies to customize our services, content and advertising; measure promotional effectiveness and promote trust and safety.

 

You may encounter cookies from third-parties when visiting external websites that we do not control, for example, if you view a webpage created by a third-party or use an application developed by a third-party. There may a cookie placed by that webpage or application.

 

  • Google Ads

 

Our website(s) use Google Ads to promote our services and reach individuals who may be interested in dental care offered by GWD. Google Ads helps us display targeted advertisements based on our users’ interests and previous interactions with our website(s).

 

Through Google Ads and its associated features (such as “remarketing” and “conversion” tracking) Google may collect data such as:

 

  • Pages visited and action taken on our website(s) (e.g. booking an appointment, clicking contact links)
  • Browser and device information (type, version, operating system)
  • IP address and approximate geographic location
  • Referring website or search keywords that led you to our site(s)
  • Cookie identifiers and advertising IDs

 

No personally identifiable information (PII) is collected or shared with Google Ads unless you have explicitly provided it to us (e.g. through an online form or contact submission).

 

We use Google Ads data to:

 

  • Display relevant advertisements to users who have previously visited our website(s) (i.e. “remarketing”)
  • Measure the performance of our advertising campaigns
  • Understand user interactions and optimize our ad content
  • Improve our marketing effectiveness and website experience

 

Google may use the collected data for its own advertising purposes, in accordance with its Privacy Policy and Advertising Policy.

 

Google Ads data is processed and stored by Google on secure servers, which may be located outside of Canada. We do not sell, rent, or share this data with any third-parties. All data is strictly for advertising and performance measurement purposes.

 

Google Ads uses cookies and similar tracking technologies to identity user visits and interactions. These cookies allow us to show personalized ads to users based on their browsing behaviours and previous engagement with our website(s). You can learn more about how Google uses cookies for advertising here: https://policies.google.com/technologies/ads.

 

You can opt out of personalized Google Ads and tracking by:

 

 

By using our website and accepting cookies, you consent to the use of Google Ads and the processing of data in accordance with this Policy and Google’s Privacy Policy.

 

  • Google Analytics

 

At Greenwoods Dental Centre, we use Google Analytics to understand how visitors engage with our website. This tool helps us analyze website traffic and improve our online experience, ensuring that we continue to provide helpful, user-friendly information to our patients.

Google Analytics collects data such as:

  • Pages visited, time spent on each page, and navigation paths
  • Clicks, scrolls, and interaction events
  • Browser type, device type, and operating system
  • Approximate geographic location (based on anonymized IP address)
  • Referring websites or search terms that led you to our site

 

Google Analytics does not collect personally identifiable information (PII) such as names, phone numbers, or email addresses.

To protect your privacy, IP anonymization is enabled on our website(s), meaning your IP address is shortened before being stored or processed by Google.

The information collected through Google Analytics helps us:

  • Measure website performance and visitor engagement
  • Understand how users find and navigate our website
  • Improve website design, content, and functionality
  • Evaluate the effectiveness of our online marketing campaigns

 

Google Analytics data is processed and stored by Google in accordance with their Privacy Policy. We do not sell, rent, or share analytics data with third-parties. Data may be stored on Google servers located outside of Canada

Google Analytics uses cookies to collect standard internet log information and visitor behavior data in an anonymous form. You can manage or delete cookies at any time through your browser settings.

If you prefer not to have your website activity tracked by Google Analytics, you can opt out by:

 

By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

  • Google Tag Manager

 

Our website uses Google Tag Manager (also referred to as Google Tags) to help manage and deploy marketing and analytics tags on our website efficiently.

 

Google Tag Manager itself does not collect any personally identifiable information (PII). Instead, it facilitates the integration and management of third-party tools—such as Google Analytics, Google Ads, and other tracking codes—that help us understand website performance and user interactions.

 

While Google Tag Manager does not directly collect data, the tags it manages may process information such as:

 

  • Pages visited and time spent on each page
  • Clicks, scroll depth, and navigation behavior
  • Device type, browser, and operating system
  • Approximate location data (based on anonymized IP addresses)

 

This information is used strictly for website analytics and marketing optimization purposes.

Data collected through the tags managed by Google Tag Manager helps us:

 

  • Measure and analyze website traffic and engagement
  • Track the effectiveness of our digital marketing campaigns
  • Identify areas for improving user experience and website functionality

 

All data is processed in accordance with Google’s Privacy Policy and our internal privacy practices. Google Tag Manager does not access, store, or share personal data. Any data collected through associated tools (e.g., Google Analytics, Google Ads) is governed by their respective privacy policies.

For more information on how Google handles user data, please visit the Google Privacy Policy.

 

You can opt out of Google Analytics and other tracking tools managed by Google Tag Manager by:

 

 

By continuing to use our website, you consent to the use of Google Tag Manager and the associated data collection tools as described above.

 

  • Facebook Pixel

 

Our website(s) uses Facebook Pixel, a tracking tool provided by Meta Platforms Inc., to help us measure the effectiveness of our marketing campaigns and better understand the actions visitors take on our website after seeing our Facebook or Instagram ads.

 

The Facebook Pixel may collect information such as:

 

  • Pages viewed and actions taken on our website (for example, booking an appointment or clicking a link)
  • Browser type, device type, and operating system
  • Time spent on our website and referring URLs
  • Anonymized IP address and general location data

 

This data allows us to analyze how visitors interact with our website and helps us display relevant ads to users who have shown interest in our services.

No personally identifiable information (PII) — such as your name, phone number, or email address — is directly shared with Facebook through the Pixel unless you have voluntarily provided it through our forms or other means.

 

We use Facebook Pixel data to:

 

  • Measure the performance of our Facebook and Instagram ads
  • Build custom audiences for remarketing
  • Optimize future advertising campaigns
  • Understand general visitor behavior on our site

 

Facebook may also use this data in accordance with its own Data Policy and Cookie Policy.

 

  • Facebook processes and stores this data on its own servers, which may be located outside of Canada.
  • Data collected via Facebook Pixel is anonymous to us — we cannot use it to identify individual users.
  • We do not sell or share this data with other third parties.

 

You can manage how Facebook uses your data for advertising by:

 

 

You can also clear or block cookies through your browser settings to prevent tracking.

 

By using our website and accepting cookies, you consent to the use of the Facebook Pixel and the processing of your data by Meta in the manner and for the purposes set out above.

 

  • Microsoft Clarity

 

Microsoft Clarity is a user behavior analytics tool that provides insights into how users engage with our site by using features such as session replays, heatmaps, and click tracking. This helps us identify areas where our website can be improved to serve you better.

 

Through Microsoft Clarity, we may collect and analyze:

 

  • Pages visited and the order of navigation
  • Time spent on each page
  • Clicks, scrolls, and mouse movements
  • Browser and device information (e.g., type, version, screen resolution)
  • Anonymized IP address and general location (city-level only)

 

Clarity does not collect personally identifiable information (PII) unless you voluntarily submit it through forms or other direct means on our website.

 

We use the information collected by Microsoft Clarity to:

 

  • Understand user behavior and website performance
  • Improve usability, accessibility, and content relevance
  • Identify and fix technical issues
  • Enhance overall website experience

 

Microsoft may also use this data for its own business purposes, as described in the Microsoft Privacy Statement.

 

The information collected by Microsoft Clarity is processed and stored by Microsoft in accordance with their privacy and security practices.
No personally identifiable data is sold or shared with third parties.

 

If you prefer not to have your website activity tracked by Microsoft Clarity, you can:

 

 

By using our website, you consent to the processing of data about you by Microsoft in the manner and for the purposes set out above.

 

  1. Links To Other Websites

 

We also social media to communicate with our patients and with the public at large, and our website(s) may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Policy. You should exercise caution and look at the privacy statement and/or policy applicable to the website(s) in question.

 

  1. Payment Transactions

 

On our website(s), you may be asked to provide certain personal information, such as your name, email address, mailing address, telephone number, or credit card information. We use this information to create your account, contact, process your requests, and correspond with you about your requests and/or inquiries.

 

We have implemented physical, electronic and managerial procedures designed to protect the integrity, security and appropriate use of your personal information and to prevent unauthorized access. Unfortunately, data transmitted over the internet cannot be 100% secure. Since we cannot assure the security of any information transmitted to us, you transfer information at your own risk.

 

Authorized employees and agents of our dental practice, who require personal information to fulfill the purpose for which the information was collected, are permitted to access personal information in accordance with the consent provided.

 

  1. Online Referrals

 

This information is about the information that we collect about you when your dentist is making a dental referral for you, and includes the following:

 

  • Basic details about you, such as address and dentist’s name
  • The name and address of your medical practitioner
  • Notes and reports about your health and any treatment and care you receive
  • Results of investigations, such as X-rays and copies of those X-rays
  • Relevant information from other health professionals, relatives, or those who care for you and know you well

 

We do not share any of your information with anyone other than those people who are responsible for your care. 

 

For more information on how we collect, use, disclose, and otherwise protect your personal information provided in this context, please refer to Greenwood’s Dental and Surgical Centres Privacy Policy.

 

  1. Contact Information

 

You have the right to challenge our compliance with this Policy, PIPEDA, PHIA, or any other regulatory authority. We have enquiry and complaint procedures in place and will take appropriate action to correct personal information handling policies and practices.

 

If you have any questions, concerns, or want to make a complaint about our privacy practices, please use the contact information below:

 

Privacy Officer

Greenwoods Dental and Surgical Centres

230 Portage Avenue, Winnipeg, Manitoba R3C 0B1

Email: info@greenwoodsdental.com

 

In addition, should you wish to access to, or request details of, your personal information which we hold about you subject to this Policy, please contact the Privacy Officer at the information provided. Please note that there may be a small fee payable to any such request.

 

Should you still have questions or concerns after reaching out to our Privacy Officer, you can forward them to the following entities:

 

Manitoba Ombudsman:

Phone: 204-982-9130 (in Winnipeg)

Toll-free: 1-800-665-0531 (in Manitoba)

Website: ombudsman.mb.ca

 

Office of the Privacy Commissioner of Canada (OPC):

Phone: 1-819-994-5444

Toll-free: 1-800-282-1376

Website: priv.gc.ca

 

  1. Greenwoods Dental and Surgical Centres Privacy Policy

 

For any other questions or for further information as to how GWD collects, stores, uses, and discloses patient personal information generally, including specific safeguards and limitations of access and use, please refer to Greenwoods Dental and Surgical Centres Privacy Policy.

 

 

 

 

LAST REVIEWED:    December 2025